Vision, Mission, and Values Development

“We can chart our future clearly and wisely only when we know the path which has led to the present.” – Adlai E. Stevenson

When an organization invests the time and energy into outlining its vision, mission, and values, they shouldn’t just be platitudes posted on walls or websites for everyone to see. They should serve as the best means to getting every employee aligned and moving forward together as the organization attempts to address critical challenges facing it while continuing to grow the overall business. Moreover, they not only serve to let people know what needs to be done, but how things should be done so as to establish and sustain the desired organizational culture. Overall, a clearly defined vision, mission, and values will drive effective decision-making, prioritization, and resource allocation while ensuring everyone is properly aligned and working collaboratively.

When an organization invests the time and energy into outlining its vision, mission, and values, they shouldn’t just be platitudes posted on walls or websites for everyone to see. They should serve as the best means to getting every employee aligned and moving forward together as the organization attempts to address critical challenges facing it while continuing to grow the overall business. Moreover, they not only serve to let people know what needs to be done, but how things should be done so as to establish and sustain the desired organizational culture. Overall, a clearly defined vision, mission, and values will drive effective decision-making, prioritization, and resource allocation while ensuring everyone is properly aligned and working collaboratively.

While some companies might be successful without having outlined a clear vision, mission, or values, most will struggle to stay on course without them, especially during times of upheaval and change within their industry. Even when it seems like it’s “smooth sailing” for a business, it’s easy to focus on the wrong priorities or support the wrong behaviors without a clearly defined vision, mission, and values. Therefore, we work with leadership teams to help them outline the vision for the future, what the organization needs to do to achieve this vision, and what guiding principles and behaviors need to be consistently demonstrated by all employees to ensure the organization achieves its objectives and creates the culture it strives to maintain.

Contact IncitePERFORMANCE so your organization can move in a clear direction.